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We empower women to “Be Confidænt” about their hair, regardless of hair type.
We encourage women to make their hair care as a holistic activity. This requires them to commit to a healthy hair routine, work to combat daily stress and the effects of seasonal changes on their hair. If you haven’t already done so, please complete the HAIR survey; see if you know your hair and how your results compare to others surveyed. The results may surprise you!